5 CONTENT MARKETING CHALLENGES AND HOW TO OVERCOME

5 CONTENT MARKETING CHALLENGES AND HOW TO OVERCOME

Stuck with your Marketing Strategies and Campaigns?

Marketing is the driving force of any business. It doesn’t matter if you have a small or big business, marketing is an integral part of your business planning.

When it comes to conveying your brand vision, goals, and products, you can’t miss out on curating quality content about it. However only writing quality and relevant content will not suffice. You need to have a concrete content marketing strategy to make maximum use of your content to promote your brand and products.

However, sometimes, we find ourselves stuck with content marketing campaigns. It is normal to hit roadblocks on your way to success. The important thing is that you should know the way to demolish the roadblock and come out successful.

We are here with common content marketing challenges and the solutions to overcome them.

Common Content Marketing Challenges And Their Solutions

Content marketing is the soul of your marketing campaigns. Everybody from big corporations to small businesses is investing in creating content regularly to reach out to the target audience and establish a brand presence.

Unfortunately, not all companies succeed in creating quality, unique and relevant content. Even if they do so they fail in formulating a successful content marketing strategy to take the brand forward.

To help you out, let us have a look at the common content marketing challenges and how you can solve them.

1.     Insufficient Resources

Content production is no joke. You need to consistently produce quality content for your business.

Everyone claims to produce good content. But are you creating high-quality and relevant content?

It takes a lot of time and skill to curate and market unique content. You may believe no one better than you can write about your business. But it will interrupt your other business activities.

Let us face the facts. Curating content takes a lot of time and effort. Right from research to structuring, writing, drafting, and marketing, it will consume most of your time. You will have to consistently track and analyze how it’s performing on SERPs and optimize it for better results. Moreover, you will have to dedicate a lot of time to researching trending keywords and topics. If you leverage the power of the most popular APIs so can alleviate some of the biggest content marketing challenges.

Due to time constraints, you will neither be able to write quality content nor run your business.

How can you Overcome it?

You can outsource your content with a content writing agency or take a complete content marketing package with marketing agencies. Another way is to hire freelance content writers and marketers to help you out.

2.     Maintaining Quality And Consistency

Producing high-quality content is harder than you think. With competition rising in the market, your content should be relevant, unique, high-quality, well-researched, and original.

Google uses several metrics while analyzing web pages and one of them is content quality. Google algorithm will show those webpages on the top of the SERPs whose content has high quality and relevance to keywords.

Another loophole in content marketing is not producing content consistently. Erratic generation of content will break the flow of the marketing campaign. The basic reason for inconsistency in content is that you do not have a properly scheduled content calendar.

How do I Overcome it?

If you want to stay ahead of the competitive curve you need a quality and consistent flow of content in your business. For this, you will need to create a proper content calendar and work accordingly. Navigating the minefield of social media scams adds another layer of complexity to content marketing challenges. Moreover, you can try to find unique topics or address the topic from a different angle than your competitors.

 Also, encourage your team to conduct a competitive analysis of your competitors to learn what they are doing. You can then use the info to address and focus on the points that your competitors miss on their blogs and marketing.

3.     Understanding Buyer Personality

Like individual personalities, the buyer persona differs from one person to another. It will be foolish to think that all your buyers have the same interests and likes.

Every buyer will have a different perspective on products and brands. It is you who has to find a way to address not just one buyer but everyone.

As a brand, you cannot favor the interest of just one group of people. You will have to acknowledge the entire buyer community to voice your brand to them.

How can you Overcome it?

Instead of creating just one type of content, focus on producing multiple content formats to fulfill every buyer’s need. While creating and marketing content, your team must keep different buyers’ perspectives in mind to attract them to your brand.

4.     Analyzing Content ROI Regularly

With more money being invested in data-driven marketing, measurement and analytics are becoming more important. As a result, you won’t know how hard your content is working until you monitor and analyze indicators like backlinks from posts, traffic flow to and from your content, your site’s domain authority, the volume of email inquiries, or social media shares. Mastering Blog SEO Tips can alleviate content marketing challenges by attracting more organic traffic and boosting website visibility.

To successfully measure content ROI, you’ll need to have the right analytical tools in place and make sure they’re configured correctly.

How can you Overcome it?

You can make use of tools like Google Analytics, Google Search Console, and software like Databox to track your content performance. Treat every visitor as a prospective loyal customer and use lead magnets to convert them into one. You can use Pardot, Hubspot, Marketo, and others to automate your marketing for end-to-end tracking.

5. Keeping up-to-date With Market Trends

Sometimes, publishing great content isn’t enough. You will have to be updated with the current market trends. Content production and marketing trends on Google, Facebook, Instagram, and other social media platforms are rapidly changing. 

Platforms are offering several sophisticated ways to market your brand. Moreover, customer perception and interests are changing too. You will need to keep up with the ever-changing customer interests and market trends.

How can you Overcome it?

You will have to plan your marketing by focusing on budget, market demographics, customer consumption habits, content types, current trends, and your business goals. 

Conclusion

According to market research, brands invest more than 40% of their budget on content marketing. Content is the only source to spread your brand narration to the target audience. If done in the right direction, content marketing will generate huge traffic on your website converting leads to sales.You can either do it yourself while struggling to find a perfect balance between writing blogs or hiring content marketing services to reduce your burden.

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